June 2008

Issue 32

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Inside This Issue

Farm Bill Impact

How will a new farm bill affect your business? Find out from leading farmers by subscribing to Entira's new multi-client study or join our free webinar on the topic.

Information You Need

Are you missing the information you need to make critical decisions? To position your company and products for the long term? Tell us what you need and we’ll see if we can help.

SAR Archives

Finally a Farm Bill - Now the Real Debate Begins
Insights from Senator Tom Harkin and Representative Collin Peterson

It has been more than two years and multiple extensions in the making, but the 2008 farm bill is finally law. And, now, the real debate is underway … how will the changes and new programs in the legislation impact farmers and how they make decisions? How will it ultimately affect your business? The agricultural world has changed dramatically from the start of discussions in 2006 to the final agreement in 2008. Soaring demand for grains and oilseeds, increased production of and debate over biofuels, and rising land and input values are all major factors in the changing landscape for U.S. farmers. [Read More...]

Marketing 101: Customer Targeting
The second article in a three-part series on marketing basics

by Joy Parr Drach, Entira

The small town where I grew up counts an Olympic silver medalist in archery as one of its 2,400 or so residents . He hopes to change the title to gold medalist in Beijing this summer. To succeed, he’ll have to focus on the target … literally. He advises bow hunters to “… focus on making a well-placed shot just as you have done so many times in practice.” I wonder how many agribusinesses could bring home the gold if they listened to his advice to improve their targeting of customers?

This second in a series of three articles will look at targeting your market, a topic inextricably linked to Mike's last article on segmentation and a must before we can address our final topic in the series, product positioning. [Read More...]

Mike Karst
Senior Partner, Managing Editor
mkarst@entira.net
901-753-0470
2485 Stratfield Drive, Germantown, TN 38139