Food, Feed, Fiber and Fuel
The new ag paradigm - and how it will affect all of us
by Mike Karst, Entira
The world is changing and fast! Anyone who wasn't aware of this fact before found out this October, when the USDA and the Department of Energy co-hosted the Advancing Renewable Energy Conference.
What was so amazing about this conference wasn't the attendees and speakers; it was the overwhelming feeling that the demand for renewable energy — ethanol, biodiesel and wind — is a growing force. And it's going to change everything we know about agriculture. [Read More...]
The Reality of Fantasy
What ag can learn from online gaming
by Joy Parr Drach, Entira
Remember the old joke about selling someone the Brooklyn Bridge? It was funny because no one person, of course, has the title to this landmark, so it's nobody's bridge to sell. Well, some online entrepreneurs are taking this old joke one step further — by selling things that don't exist. And they're laughing all the way to the bank.
How have they achieved such success? By delivering what their audience wants. Without regard or judgment as to how their products mesh with our concept of reality. In an online gaming virtual universe unlike anything we've ever seen before.
It may all sound crazy. But the operating principles these online entrepreneurs use also can be applied in this real world most of us inhabit — if we open our minds to the possibilities they hold. [Read More...]
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