Inside This Issue
Farm Bill Impact
Find out how the new farm bill will affect your business in Entira's new multi-client study.
Cattle Production Changes
What role will age/source verification and health certification programs and COOL have on cattle producers and the industry? Learn more about Entira's new multi-client study.
Customer Relationship Management Webinar
Aug 7, 12:30 EDT/11:30 CDT
How can you make CRM work for you to improve your bottom line? Our next FREE Webinar, Harnessing the Power of CRM, will answer this question and more. But space is limited, so register now for this informative 1-hour event.
SAR Archives
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Boosting Profitability
Following the Wal-Mart principle
At the root of it all, every company has the same goal — increasing its profits. Books on the topic line library shelves. Colleges teach concepts on how to do it. Economists fill our airwaves with their elaborate theories. It's a complex issue demanding complex answers, right?
Maybe not. We think you can sum up the solution to the profit conundrum with some pretty basic ideas: Understand what drives your profitability. Focus on the area that can quickly boost it. Figure out just how to do. Test it. And if it works, apply it everywhere.
Don't believe it could be that easy? Well, one company outside of ag recently provided a textbook example of how to follow these steps to develop and implement a profit-boosting strategy. That company is Wal-Mart. [Read More...]
Market Research for the Price of a Kegger?
Lessons from those T-shirt guys
by Joy Parr Drach, Entira
Air travel isn't a lot of fun these days. I'm sure you know all too well about the delays and full flights. Just when you let out a sigh of relief and settle into your seat on board, the pilot announces there'll be a "short wait" until your plane can get to the front of the line for takeoff. And if your frequent flier status fails, you're sandwiched in a middle seat, with the guys on either side of you deciding they each need one of your arm rests.
So, what do you do to take your mind off all these inconveniences? Personally, I like to use travel time to catch up on my reading.
During one recent jaunt into the "friendly" skies, I read this article in an in-flight magazine about two guys having fun — and making a mint selling T-shirts. I realized the article contains three great lessons for all of us. [Read More...]
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