Recorded November 2004

Meet the New US Dairy Producer: Selling to, and Buying from, the Mega-Dairy

Mega-dairies, with herds of 600 to 3,500+ cows, are the future of the U.S. dairy industry, some say. Today we have about 9 million cows on 70,000 dairy farms. But some industry futurists say that by 2024, we could get the same milk production from 8 million cows-on just 8,000 dairies!

This trend poses new challenges for marketers and sales/procurement staffs doing business in the dairy industry. Why? The old rules for doing business with dairy farmers won't work with this new breed of mega-dairy producer. That's because mega-dairy farmers aren't so much farmers as they are agribusiness managers-managing assets, labor and operations but rarely if ever doing hands-on farm work.

As a result, these mega-farmers are concerned about different things than their traditional hands-on farmer counterpart. They're involved with investor expectations, labor requirements, corporate-type budgeting constraints and environmental regulations. Plus, they focus more on the long-term-from their forward-thinking approach toward ROI to their strong orientation toward meeting end-use customer requirements.

Whether you're selling to mega-dairies or buying from them, this Webinar provides the insights and information you need to do a more effective-and profitable-job. You'll hear directly from three articulate, opinionated examples of this new type of dairy producer. Order a CD of the complete, uncut 2-hour Webinar, including PowerPoint slides and audio for $199. Orders ship within 48 hours.