No time for professional development or understanding the customer? Try it from your desk!
Entira routinely provides Web-based seminars, or Webinars, on marketing and strategy topics designed to help food and agribusiness leaders. Topics range from long-term positioning to customer needs. These are interactive, "give and take" presentations delivered over the Internet...right to your desktop, so there's no need to leave your office. Attend an upcoming live Webinar or get a complete recording of a past presentation.
Please join us for our next Webinar on the benfits of customer segmentation scheduled for Tuesday June 23 - see registration details below.
June 2009
Customer Segmentation: How Dividing Can Conquer Ag Markets
All customers are not alike: each makes differing contributions to your profit, makes decisions differently, and places different value on different aspects of your product, service, marketing and distribution programs. So why do agri-marketers often treat customers all the same? This one-hour Webinar highlights the benefits of customer segmentation and outlines a process you can apply to your organization. Join us on Tuesday, June 23 at 11:30 am EDT/10:30 am CDT/9:30 am MDT and 8:30 am PDT to learn how you can divide customers into manageable groups driven by key differences to increase profitability. We'll give you time to ask your questions of the experts. Space is limited, so register now for this informative 60-minute event.
Recorded December 2004
The Mega-Crop Farmer: Wrestling for Control of the Value Chain
Mega-Farmers are not just supersized versions of traditional farm operators. Mega-Farmers take a unique view of their own role in the overall agronomic value chain, and they're not afraid to assert their power. If you're looking for insights into what it takes to do business with this new breed of agribusiness manager, this is your opportunity! Click here to learn more.
Recorded November 2004
Meet the New US Dairy Producer: Selling to, and Buying from, the Mega-Dairy
Whether you're selling to mega-dairies or buying from them, this two-hour Webinar provides the insights and information you need to do a more effective-and profitable-job. You'll hear directly from three articulate, opinionated examples of this new type of dairy producer. Click here to learn more.
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